With a disposable cup, it's critical that the promotion makes a great first impression. The visually stunning 12oz Paper Cold cup was the perfect fit for a bar along the Chicago Pride Parade Route. The parade typically boasts over 800,000 spectators, who come to watch over 250 parade entrants. Bars and restaurants along the parade route host special events during and immediately following the parade in order to further the festivities. The full-color, Hi-Definition print on the promotional cups allowed the alcohol brand and the parade's theme to both shine through.