ProSites Website Design, specializing in Internet marketing, devised a unique tradeshow promotion. They sponsored the use of Hi-Definition White Plastic cups for the tradeshow floor, each of which was imprinted with a QR code. By scanning the QR code, visitors to the show would learn what they had won. Every cup was a winner, but only one had a QR code that scanned to win the grand prize: an iPad. Because ProSites specializes in Internet-based marketing, using a QR code rather than a peel or scratch off label was an effective way of tying the technology focus of their brand into their promotion.