When purchasing a new home, buyers rarely find exactly what they're looking for right away. Ashton Woods Homes understands this, so they placed a QR code on the coffee cups that were used in their sales offices. When scanned, the QR code directs buyers to other Ashton Woods developments in the area. The Hi-Definition, full-color print on these hot beverage cups allowed Ashton Woods to showcase the unique aspects of their brand while helping buyers narrow down their search.